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Article archives
The Icon Bar: The Playpen: DVD packaging
 
  DVD packaging
  adrianl (14:50 10/6/2015)
  nunfetishist (16:08 10/6/2015)
    arawnsley (12:47 13/6/2015)
      nunfetishist (00:12 14/6/2015)
 
Adrian Lees Message #123663, posted by adrianl at 14:50, 10/6/2015
Member
Posts: 1571
Anyone know why it's now standard for DVDs to come in cardboard sleeves, over shrinkwrap and inside plastic cases? I used to think that the cardboard sleeves were added at the last minute to correct errors on the printed case inlay (and some definitely need their linguistic errors correcting!), but it is now de rigueur, seemingly? :s
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Rob Kendrick Message #123664, posted by nunfetishist at 16:08, 10/6/2015, in reply to message #123663
nunfetishist
Exposing morons since 1981

Posts: 485
You can use more advanced printing techniques on the card than you can the glossy ash paper used inside the sleeve, as well as things like metallisation and holograms to make the product look more appealing on the shelf.
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Andrew Rawnsley Message #123665, posted by arawnsley at 12:47, 13/6/2015, in reply to message #123664
R-Comp chap
Posts: 470
There's also a subliminal suggestion that there's something special about versions with cardboard cases - like they're a limited edition, or a deluxe edition. It typically adds a pound or two to the price for, well, pence of cardboard!

You'll also notice that the cheaper versions tend to drop the cardboard wrapper. Typically once first run is over, it's an unnecessary extra, so is dropped in favour of lowest-common-denominator packagaing as the price plummets.

The same trick is used for "Day One Edition" video games, which are typically still available months or even years later!
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Rob Kendrick Message #123666, posted by nunfetishist at 00:12, 14/6/2015, in reply to message #123665
nunfetishist
Exposing morons since 1981

Posts: 485
Also that.
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The Icon Bar: The Playpen: DVD packaging