Firstly, that GBA: the successor to the highly successful GameBoy (obviously) starts shipping in Japan this week, and comes with a colour screen, a horizontal aspect (it's wide, not tall), a range of case colours, and best of all a x17 speed increase thanks to the main controller - an ARM processor (although which version doesn't seem to be mentioned anywhere).
The second project is from DARPA, the American research agency who are credited with starting a communications project that became something called the "Internet". Their new "soldier's radio" is designed to help communication between soldiers in the field without the need for a central infrastructure (sound familiar?); in essence a low-power channel-hopping mobile phone without the towers, with other cool abilities like estimating a soldier's position when access to a GPS receiver isn't possible. To accomplish this they're going to be using StrongARM processors running a proprietary version of Linux.
So, from entertainment to military uses, ARM chips keep on attracting high profile hardware designers.
Link: How Nintendo's Game Boy Advance Works
Link: Darpa mobile project preps 'soldier's radio'